Ricardo Baca, Ophelia Chong, David Brown and Jacquie Miller join us from Lift Toronto to tackle media in cannabis..and cannabis in media for that matter. Ricardo takes us through what he experienced in Colorado for the Cannabist, Ophelia touches on what she’s seen in imagery. David shares his Canadian experience. And Jacquie shares her experience coming from the mainstream media into the cannabis industry.
We discuss early days and when and how things changed along the way and we return to the conversation that we started with Derek Riedle in the last episode on what the media is, it’s purpose and how to ensure more trust in media from the each end of the general populace.