Nicole Smith joins us and shares that after a transformative year she’s excited to be leading Evolab into it’s next decade of existence all the while innovating their product lines. We discuss goal setting in that rather than beginning with the end in mind, Nicole sets up the structure so that the means justify the ends. She describes it as a funnel. Whereas she did operate in a more linear fashion in years past, working in the cannabis industry doesn’t allow that luxury. Having to work through 5 banks, 3 Facebook pages, 15 credit card processors and 4 401K programs will wrest you from a linear mindset. Cannabis executives must continue to make progress in a linear fashion using circuitous routes.