From an undisclosed location in Toronto, we have a casual conversation with Max Zavet, the CEO of a publicly traded licensed producer in Canada. As an introduction, he discusses the Emblem logo which features Artemis the greek goddess of nature, but we move into a conversation about the licensed producer community in Canada and how Max and his partners were early entrants into legal cannabis- they were the 15th group. Max explains how back in 2012 he was reading press releases on how the government was considering changing from a grow your own system- the MMAR- to the more tightly controlled and regulated system we have today the MMPR. He was dead set on being involved, and he found a way to do just that.