Mark Grindeland joins us and takes us through his history in advertising. He had a management consulting firm which led him to Digitas. He says he turned Digitas into the McKinsey of advertising. Back in the day he had codified his IP in building one of the first ERP CRM platforms, took that public and hit a billion dollar market cap. From Digitas he was recruited to Y&R who wanted to become a global version of digitas. After dabbling in M&A, he was moved into the CEO EMEA role. Which brought him back to the same place he was bootstrapping with Digitas a year earlier. This time, with 21 countries, 36 offices, 2K employees and 180M in revenue. This is the experience and more that Mark brings to cannabis.