Galia and Jackie join us...who each have experience in Tel Aviv and Palo Alto, Galia from the later and based in the former and Jackie who traveled to the former but is based in the later. We take the opportunity to discuss some differences between Gen X, Gen Y and Millennials’ relationship with technology and culture and how their respective points of view inform the way they approach their new endeavor. With the basis understanding that the power of cannabis lies in it’s femininity, their looking at the industry with a full stack perspective- as Galia says- through content, events and products. They’re focused on introducing people to the plant through that multivariate approach.