Harold Han discusses using emulsion technology to deliver cannabinoids into liquids. Han explains why this is a superior way of consuming cannabis: "I think everybody had this horrible experience of eating a brownie, didn't get high, and get hungry and eat another one until they got hit by a bus...This is a new whole category. Consumers, I think, are looking for two things: consistency and predictability." He then takes us through the nitty-gritty aspects of making a consistent beverage with cannabis emulsion, and shares that feedback from clients is one of the main factors in deciding how to manufacture the products. Han also discusses the importance of data, the historical fear of cannabis, and the necessity of educating the public.