Jmichaele Keller returns to tell his personal cannabis story. Going back, he had cut out carbohydrates from his diet completely. But substantially increased travel had those carbs wade their way back into his daily plan. Which led to him finding himself in the emergency room. Over the past couple of years he’s been to the hospital four times. The reason for these visits was due to a GI “adventure” as he calls it which has him living in a constant state of inflammation. He had found that CBD solves this problem. He found a product that worked for him, but he didn’t have that product on the road which leads to what he calls an attack where his stomach becomes distended. On top of that attack, his body rejected CBD product which it turns out was not well tested.
Industry veteran Paul Rosen joins us and shares that for cannabis he feels that Toronto is the most important city in the world as it’s the capital of capital. It’s gained that distinction based on a series of Canada constitutional court rulings which ruled that a patient had the right to the medicine of his/her choosing. The court rulings led to the first regulatory infrastructure- the Medical Marijuana Access Regulations or MMAR which was built around home grow. Prime Minister Harper’s government then put in the Marijuana for Medical Purposes Regulations MMPR which ushered in the current medical industry. And set up the opportunity for Prime Minister Trudeau’s government to introduce legal adult use cannabis in parliament which goes into effect July 2018.
Chief of the Bureau of Cannabis Control for California, Lori Ajax returns by phone on the day that the first temporary licenses have been granted. The Bureau is directly responsible for Distribution, Retailer, Laboratory Testing and Microbusiness licenses. Manufacturing licenses are directly granted by the California Department of Public Health and were also on track. Cultivation licenses are being granted by the California Department of Food and Agriculture and aiming to be granted just prior to Jan. 1st. At the time of the interview on 12/14/17, Lori takes us through the fact that there are roughly 1,900 applicants in the temporary licensing system and the Bureau is on track to deal with all of them on time. She continues with what to expect between January 1st and July 1st 2018.
On the day that the rules for temporary licenses in California were released Sabrina Fendrick sat down where we put her on the spot to discuss what was happening in real-time. She was bouncing from meeting to meeting with government affairs, regulatory advisory as well as supply partners. In real-time, Sabrina highlighted questions about packaging and labeling wondering if there were going to be grace periods and whether or not the regs would fit together with the trailer bill- which we subsequently learned- there are and they do. Questions do remain around supply chain and the ability to do business with different license types which we’ll cover in the very next episode. Sabrina does note that Lori Ajax has been supportive and transparent and understands the situation at hand.
Tae Darnell joins us and takes us through his background. Roughly 75% of the his brothers and sisters were adopted by his father- a musician that toured with Buddy Holly, who himself-that’s his dad- was adopted by the last traditional spiritual chief of the Lakota Sioux Native Americans. Tae was running around the studio with the likes of Stevie Wonder, Elton John and others as a kid. His father left producing to pursue spiritual medicine. Tae was a direct witness to the War on Drugs and how it’s really the only thing that makes gangs possible. It’s the ultimate catalyst for destabilization as he says. Tae got himself into college, went to run a record label. The music industry was digitally disruption and booted Tae to law and eventually, cannabis.
Neil Demers joins us and discusses the correct pronunciation and history of Diego Pellicer a boutique cannabis dispensary brand with an interesting ownership structure. Based on his background, Neil is road mapping the entire customer journey. He’s trying to understand how the customer came to the brand, what that customer sees when they look at the edifice that houses the store, the experience checking-in, shopping with the budtender, checking out at the cashier and even enjoying the project at home. He dives in on each of those touch points to ensure he’s maximizing the customer experience at each of those touch points. He also listens to the voice of the customer to understand how he can differentiate the brand and deliver a unique experience.
Returning from Episodes 26 & 155, Tim McGraw joins us from a cafe in California's Bay Area. After securing cannabis licenses in Illinois and building up operations there, he’s returning to his real estate roots while taking advantage of his cannabis operator acumen.
We discuss facilitating an opportunity to create thousands of jobs through cannabis in local municipalities that absolutely need those jobs. Tim notes that no matter where you are, the cannabis economy is already in your home town whether you have legal cannabis or not. If it’s not locally legal, rather than money spent on cannabis going back into your community- it disappears. He’s seen the import of the direct impact of cannabis dollars on a community that needs it. And that impact is immediately quantifiable.