Lezli Engelking is establishing standards for the Cannabis industry. She's got a gargantuan task in front of her, but she's perfectly suited for the task. Informed by her mother's leadership in mental health, she was able to serve patients in that space through her job at a major pharmaceutical company. She then ran the first and leading medical cannabis dispensary in Arizona. Footnote: The General mentioned at around the 2 minute mark is General John Vessey who later became Chairman of the Joint Cheifs of Staff.