In today’s episode, we talk with the author of The Cannabist, Ricardo Baca, to discuss his passion for journalism and how it led him to the cannabis industry. Baca shares how he initially became a music critic for the Denver Post, and later created the Underground Music Showcase (UMS), an indie music festival in Denver, Colorado. Since then, Baca accepted the Denver Post’s offer in 2013 to be an active voice in the growing cannabis movement, and has continued to grow The Cannabist with budding success. Enjoy!